Publishing content is a quick way for you to build your audience and increase organic traffic to your website. One way to optimize your content is to share it on social media more than once. This practice will give you an additional boost in traffic, and will allow you to reach audiences in different time zones. You’ll also notice that as you continue to publish posts your audience will grow, so if you re-post content from seven months ago, many of your followers will be seeing it for the first time, and they’ll get value out of it even though it’s old content.
How to Share Content more than Once:
Step 1: Create a Sharing Schedule:
To start sharing your content over your social media channels more than once, you need to create a simple schedule that will provide guidelines for how often you want to share your content on each platform. With this schedule, you will be be answering questions such as:
• How often can I share this on each platform? What is acceptable?
• When is my audience the most active on social media?
• How long will my content be fresh, or sharable?
• How much time should I put between each new social post?
One thing to keep in mind during your planning is that you don’t want to send out messages on social media one right after another. The goal of your schedule is to create a peppered social media approach that will get you more clicks. Once you’ve defined a good schedule for each platform, you can map it out on a timeline to get a big picture view of your content promotion.
Social Sharing Schedule Timeline
In this example, we’ve decided to share our content frequently on Twitter, and less frequently on Facebook, Google +, and LinkedIn. These decision were made based on the individual intricacies of each platform.
Step 2: Reposition the Content
A pro-tip for re-sharing content is to slightly reposition + repackage it so that you’re providing your audience with variety. The example below shows how to incorporate variety by asking questions, including pull-quotes, and using facts.
Following this strategy is a great way to engage your audience with your content without looking like you just want to promote your own work. There are several methods that you can use to change up your social media content. Here are a few favorites:
• Direct and easy – post title and link, use a hashtag.
• Test out using different headlines.
• Ask an engaging question to stir up conversation.
• Cite a fact or figure that is included in the post.
• Add intrigue by writing a teaser message that grabs the attention of your readers.
Step 3: Monitor Your Results
It’s important to monitor your results to make sure the changes you make to your social publishing schedule work. As you adjust your schedule be on the lookout for increases or decreases in post activity. Check for more clicks, retweets, shares, likes, and repins. I suggest monitoring your results using Google Analytics or Bit.ly.
Have you been intentional about doing multiple shares of your content? What is your multiple re-share strategy?