Ready to grow your email list but don’t know where to start?
These 9 steps will walk you through the process of how to grow your email list from scratch.
1.Make your Opt-in Form Prominent on Your Blog
When someone visits your homepage, make sure the first thing they see is an attention grabbing opt-in form. If you only have one opt-in form on your website, you’re missing out on subscribers! Include an opt-in form on the right-sidebar of your blog and use call to actions within your posts.
Here’s an example of an opt-in form:
Another proven method for capturing email subscribers is to use an exit-intent pop-up. The theory behind exit pop-ups is simple – let’s imagine that a user has been browsing your website, then decided to leave without doing any of the things you want them to do (buying, registering, etc). In that moment of indecision we can briefly interrupt them with a message, guiding them towards a singular call to action.
Here’s an example of an exit-intent opt-in forms:
2. Persuade site visitors to opt-in to your email list.
You can persuade your visitors to opt-in to your email list by offering a lead magnet or email course of real value that complements your website’s core topics and appeals to your target audience.
Here’s an example of a Lead Magnet:
3. Be Aggressive + Direct.
When it comes to list building you should be a little aggressive and direct. If you only have one opt-in form on your website saying “subscribe to my list” in the footer of your website, you won’t get a lot of subscribers. You need to tell your audience exactly why they should subscribe to your list and provide them with multiple opportunities to do so.
4. Pay Special Attention to who You Want on Your Email List.
Make sure that the copy you use on your opt-in forms appeals to the specific target audience you want to attract. If you have a broad audience or give a big promise that you can’t deliver on, you might get more opt-ins but they won’t serve you in the long-term.
However, if you’ve put some thought into how the giveaway relates to your products or service, your subscribers will end up aligning nicely with your desired target audience.
Key Takeaway: Don’t focus on having a huge list, focus on having an engaged list.
6. Use Content Marketing to help you build an Email List.
Content marketing is one of the most important things you can do to grow an email list when you’re just starting a blog. Content will help you get in front of an audience and allow you to show your passion, experience, authority and voice. By publishing high quality content, your list will naturally start to grow if you promote your content to the right people.
7. Write content that attracts people and persuades them to opt-in to your email list.
Identify a problem your target audience has and create high quality content to help them solve it. Start scanning Quora, Yahoo answers, and some niche related forms to get a sense of what main questions people are asking. Knowing your audience and what they want is critical.
8. Create a Loyal List by being Consistent
Be consistent and stay in touch with your list. Don’t send eight emails in one month and then one the next month. By being consistent your audience will become familiar with you and your brand.
9. Use your Emails to Inform, Inspire, and Entertain your readers.
It’s important that your emails have a good balance of selling while also providing value. The goal of each email should be to inform, inspire or entertain your audience.
Do you have any of your own tips about how to build an email list to share? Please post them in the comments!