Do you know who your business buyer personas are? And how much do you know about them?
Buyer personas (also known as marketing personas or buyer profiles) are fictional representations of your ideal customer based on market research. Creating a detailed buyer persona will provide you with a better understanding of your current customers. Having an awareness of who your customers are will help you tailor your content, and messaging to an audience who is most likely to buy from you and become loyal customers.
How to Create a Buyer Persona
Buyer personas can be created through a series of research, surveys, and interviews of your target audience. That includes a mix of customers, potential buyers, and people outside your contact database who might align with your target audience.
Use these Questions to Create Your Buyer Persona:
What was her major?
Where did she grow up?
What languages does she speak?
Preferences and Habits:
Blogs she reads-
Books she reads-
Brands she loves-
If she had a free day what would she do?
Where is she most likely to travel next year?
What is her dream job?
Does she workout – what type of exercise does she enjoy?
What’s her favorite sports team?
Is she religious?
What is her political orientation?
What type of music does she listen to?
Is she an introvert or extrovert?
Is she practical by nature or prone to flights of fancy?
What city does she currently live in?
What type of housing does she live in?
Does she have roommates?
Is she happy with her living situation?
Does she have pets?
Is she single, dating, or married?
How often does she hang out with friends?
Social Habits (Which platforms is she on and how often?)
What is her biggest expense each month?
What is she likely to splurge on?
Which stores would she like to receive a gift card for?
What factors drive her to make a purchase?
What objections would she have about your product or blog?
List 5 questions she is likely to have about your product or blog?
How does she prefer to communicate?
Is she comfortable making online payments?
What factors might make her choose a competitor’s product over your own?
How to Use Your Research to Create Your Persona?
Once you’ve gone through the research process, you’ll have a lot of chunky, raw data about your potential and current customers. The next step is to use your research to identify patterns, and commonalities from the answers to your interview questions, develop at least one primary persona.
Finally, make sure you give your persona a name (like William the Wellness Coach, Blair the Beauty Blogger, or Paige the Photographer), and include a real-life image of your persona so that you can envision what she/he looks like.
Do you have an ideal buyer persona? Is it in your mind or do you have it on paper?