Do you know who your business buyer personas are? And how much do you know about them?
Buyer personas (also known as marketing personas or buyer profiles) are fictional representations of your ideal customer based on market research. Creating a detailed buyer persona will provide you with a better understanding of your current customers. Having an awareness of who your customers are will help you tailor your content, and messaging to an audience who is most likely to buy from you and become loyal customers.
How to Create a Buyer Persona
Buyer personas can be created through a series of research, surveys, and interviews of your target audience. That includes a mix of customers, potential buyers, and people outside your contact database who might align with your target audience.
Use these Questions to Create Your Buyer Persona:
What was her major?
Where did she grow up?
What languages does she speak?