Are you using Growth Hacks to Exponentially Grow Your Business?
Need some examples to get you started?
If you’re not familiar with growth hacking – here’s a simple explanation: Growth Hacking is the use of analytical, inexpensive, creative, and innovative ways, to exponentially grow your company’s customer base.
Here’s a list of 20 Easy to Use Marketing Growth Hacks that you can start using to grow your business in a cost effective way.
1. Require Shares for Your Best Content
If you have a piece of high quality content that has proven to be popular and frequently read, use Pay With A Tweet and require people to share it in order to access it.
2. Extended Free Trails
If a free tail user doesn’t convert, send them an email letting them know they have x amount of days to their free trial.
3. Send Emails from a Real Person
Rather than sending emails from email@example.com or even “Harlow at Company”, send them from real people with their first and last names. People respond better to actual people when compared with generic company emails.
4. Engage in Communities
Responding to questions on Quora, Reddit, and LinkedIn are all great ways of driving targeted traffic to your site.
5. Use Facebook Live to Market Your Business
There are tons of ways to broadcast on Facebook Live: Here are a couple of great ways to provide value to your audience:
• Q+A- People want personal responses of what you know.
Doing a Q+A is a great way to establish authority.
• How to Videos – Rather than telling people how to use
your product or services show them.
• Interview Your Customers – Interview customers who have
positive testimonials about your brand or products and services.
Ask them to share their experience with your viewers.
6. Use @Meniton on Twitter
Whenever you share a piece on content on Twitter remember to @ mention the author or the company involved. This is a sure way to get a couple extra likes and tweets.
7. Create Lists on Twitter
Creating and adding people to lists is a great way to keep your contacts organized, but also allows you to gain visibility on Twitter from people who matter in your space.
8. Repurpose Long Form Content
Repurposing is a common best practice among the most effective content creators. One way to repurpose your content is to take your pillar asset and chop it into smaller, bite-sized chunks: social posts, blogs, email copy, infographics, etc. Atomization gives you more legs to promote the core piece as well as reaching your audience through different formats.
This means that one white paper can equate to:
- 10 social posts
- 3 blogs
- 2 videos
- 1 slideshare presentation
- 1 webinar
- 5 email streams
- 1 infographic
- 2 assessments
9. LinkedIn Group Owners
Send exclusive offers to LinkedIn Group owners, only do this to active and engaged groups.
10. Guest Post
Identify the leading websites in your niche and pitch them with a request to provide an article.
11. Down-sell at Cancellation
When a user goes to cancel, push them toward a lower tier option instead. If a user has been a customer for X numbers of months, offer a big discount for them to stay on their current plan.
12. Amazon Book Review and Commenting
Read published books in your niche and then review them.
13. Slideshare Commenting
Get noticed by commenting on SlideShare presentations. You can also create your own SlideShares.
14. Create an Email Opt-In Form
If your goal is to hack growth, then you need to grow your email list. Use an email opt-in form on your website to start building your list.
15. Make Content More Shareable
Place sharing options within your posts. Simple WordPress plugins like Click To Tweet allow you to make the content in your post shareable with a simple click.”
16. Let Your Content Lead to a Call-To-Action
Every time someone reads your content, you should be leading them to an inevitable call to action.
17. Promote Your Content More Than Once
One way to optimize your content is to share it on social media more than once. This practice will give you an additional boost in traffic.
18. Make Your Website/ Blog Faster
Google factors your site speed into search rankings. So make sure your site is as fast as possible, use this free tool to test how fast your site is: http://gtmetrix.com.
19. Write 25 Headlines for Each Post
Write a minimum of 25 headlines for every blog post. Use the Free Headline Analyzer tool to get a score of your overall headline quality, and rate it’s ability to receive social shares, increased traffic, & SEO value. >> coschedule.com/headline-analyzer.
20. Use a Negative Statement to Close a Pop-Up
Rather than just having an “x” to close a pop-up, use a negative statement that makes people reconsider your offer.
What growth hacks are you using to grow your business?